What's shocking about the story is Peladeau's cornered-rat attitude; he talks vaguely about "adaptation" without having a single concrete idea in his head. Most people who run newspapers either make more or less credible attempts to sketch the future or, at the very least, juggle with jargon about convergence and customization. Peladeau prefers to pretend that his papers, which barely deserve the dignity of the name anymore, are still interesting. His vision of the future, as far as I can tell, is one in which they're simply written by fewer and fewer of those annoyingly expensive humans.

"Either you have strong content and then you pay for it or you have commodity content and then it's free."

Funny, PKP's latest brainwave is to cut his columnists back just one column a week. That's OK when it comes to the likes of Peter Worthington or Michael Coren, but there are some good Sun columnists like Mindelle Jacobs and Linda Willaimson (note the gender split) who are being chased out of the chain. (Linda has already decamped to the Ontario government.) To fill the blank spaces on Page 11, he wants "ordinary Sun readers" to start writing freebie columns. Won't that be interesting? I guess this is how he plans to pay for the $150,000-a-year pressmen at his money-losing Journal de papers, by looting the money-making Sun papers. C'est un autre humiliation, n'est-ce pas?

As you brew, so must you drink... Rosanna